Adding more unique experiences, ideas, and perspectives to the marketing and advertising industry by expanding storytelling and representation in its workforce.
Black, Hispanic, and Asian-Pacific Islander (API) Americans accounted for 11%, 18%, and 23%, respectively, of the total Sacramento County population.
In US marketing roles, 25% identified as an ethnicity other than white. Of this group, 9% identified as API, 8% as Hispanic/Latino, 6% as African-American/ Black, and 2% as “other.”
In US marketing roles, 25% identified as an ethnicity other than white. Of this group, 9% identified as API, 8% as Hispanic/Latino, 6% as African-American/ Black, and 2% as “other.”
In US leadership positions, only 12% of ANA member Chief Marketing Officers identified as an ethnicity other than white. Of this group, 5% as API, 4% as Hispanic/Latino, and 3% identified as African-American/Black.